Last updated: August 2026

Ashley & Ace Cars LTD (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what personal data we collect, how we use it, and your rights under the UK GDPR and the Data Protection Act 2018.

Who We Are

Ashley & Ace Cars LTD, The Post House, The Green, Hersham, KT12 4HH. Phone: 01932 248248. Email: bookings@ashleyacecars.co.uk. We are the data controller for the information we collect about you.

Information We Collect

• Booking details — your name, phone number, email, pick-up and drop-off addresses, and journey times.
• Contact information — details you provide when you call, email, message us on WhatsApp or complete a form.
• Payment information — processed securely by our payment providers; we do not store full card details.
• Website data — information collected through cookies and analytics, where you have consented (see our Cookie Policy).

How We Use Your Information

• To arrange, provide and manage your taxi bookings and journeys.
• To contact you about your booking and provide customer support.
• To process payments and maintain corporate accounts.
• To improve our services and, where you consent, for analytics and marketing.
• To meet our legal and regulatory obligations.

Lawful Basis

We process your data to perform our contract with you (providing your journey), to meet legal obligations, for our legitimate interests in running the business, and — for analytics and marketing — on the basis of your consent.

Sharing Your Information

We only share your data where necessary — for example with the driver fulfilling your booking, our booking and payment technology providers, or where required by law. We do not sell your personal data.

How Long We Keep It

We keep your information only for as long as necessary to provide our services and to comply with legal, accounting or reporting requirements.

Your Rights

You have the right to access, correct, or request deletion of your personal data, to object to or restrict processing, and to withdraw consent at any time. To exercise these rights, contact us on 01932 248248 or bookings@ashleyacecars.co.uk. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Contact Us

If you have any questions about this policy or how we handle your data, please contact us at bookings@ashleyacecars.co.uk or call 01932 248248.